![]() ![]() (The band’s business solution is almost always more touring.) For example, though licensing often represents an important revenue stream for bands in the post-CD era, Japandroids refuses to sell its songs for use in ads or other media. “We have a tendency to say no to a lot of opportunities that some artists would say yes to,” Mr. Having released just a small handful of songs every three to five years, the group has also upended the supposed model for modern musicians, forgoing demands for constant output and connectivity while keeping its commercialization to a minimum. Yet, in spite of (or perhaps because of) its principles, Japandroids has become something of a unicorn in today’s musical landscape since the release of its breakthrough album, “Celebration Rock,” in 2012: a vibrant, self-sufficient guitar-led band that keeps growing its audience without making sacrifices, aesthetic or otherwise. ![]() “Most rock bands I can think of that are quite a bit bigger have just been around for a lot longer.” Prowse, 34, said over barbecue this month. “It’s a weird thing, looking around, there’s not a whole lot of bands making the same music as us that are as popular as us,” Mr. The guitarist and singer Brian King and the drummer David Prowse have almost no public profile as individuals - and not coincidentally, no personal social media - and cling to an independent ethos long since dismissed as inconvenient or irrelevant. There are no viral music videos, no corporate sponsors, no flashy, cross-genre collaborations. ![]() In a digital world, Japandroids is still best known for the sweaty, scream-along camaraderie - think bro-hugs and raised fists - of its live shows. ![]() The plain black-and-white covers always depict the band as they are: two goofy, scruffy, everyday dudes. Since its 2009 debut LP, “Post-Nothing,” each of the duo’s no-frills albums has followed the same simple blueprint: barely half an hour of music spread across eight songs - “the standard template for a great rock ’n’ roll album,” they note, citing “Raw Power” by the Stooges and “Born to Run” by Bruce Springsteen - and sequenced for vinyl, with a deliberate Side A and Side B. Japandroids, the deceptively noisy two-piece punk band from Vancouver, does not shy away from its reputation as a rock ’n’ roll throwback. ![]()
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